This was our first project with Parmenion and it set the tone for everything that followed. The brief was to launch Vantage - a new service for senior managers of financial advice firms - in a way that would engage, inspire, and clearly show how the product could help them.

Starting with a few pieces of illustrated brand imagery, we expanded the world into something much larger: rolling landscapes, vehicles, floating dashboards, and a mysterious adviser’s hand that brings the interface to life. To frame it all, we introduced a playful board-game motif.

Parmenion knew what they wanted to say but they trusted us to find the most creative way to say it. The result was a confident script paired with distinctive visuals. This film became the blueprint for many Parmenion animations to come.