Parmenion’s Outcomes Range is all about clarity. As their suite of investment solutions grew over time, the naming and structure had become complex, and clients needed a simpler way to navigate their options. The Outcomes range groups everything under consistent naming conventions, making it easier to match each product with its intended goal.

Our job was to help communicate that clarity through motion. Our outcome was this animated film that explains the logic behind the restructure, making the new framework intuitive and reassuring. The piece captured the essence of Parmenion’s approach: thoughtful, organised, and focused on delivering better results for advisers and their clients alike.