We had the joy of teaming up with Bristol agency Epoch to help bring the very first advertising campaign for Pauwel Kwak beer to life. It was a wonderfully surreal animated TV spot featuring three characterful flavours: Blonde, Amber and Rouge.

Epoch had already led a bold rebrand for Kwak, with stunning illustrations by Bob Venables and campaign direction from BBDO Brussels. Our role was to take those characters and bring them to life in a wacky and stylish animation that was full of personality.

We began animating before the final illustrations were even delivered, working with rough hand-drawn placeholders and evolving the film live as new artwork arrived. It was fast-paced, multi-stakeholder and deeply collaborative... exactly the kind of creative challenge we thrive in.

The broader campaign went on to deliver phenomenal results including a +467% increase in market share, and a Bronze Effie award for effectiveness. We were proud to have played a part in such a successful launch.

We delivered the TVC in French and Dutch, along with 6s, 15s and full 30s broadcast versions.