We teamed up with our long-time collaborators at McCann to create a series of bold, playful ads for Pink Lady Apples. Originally intended for Instagram and YouTube, we combined the spots and cut together the brand’s first-ever TV commercial following a hugely positive response.

The concept was joyfully surreal: “Taste The Wow.” - when someone bites into a Pink Lady, the flavour explodes into a visual experience with eyes and tongues exaggerated through animation, surrounded by vibrant hand-animated shapes bursting from the fruit. Bright, expressive and unapologetically out-there.

McCann supplied raw footage and loose mockups; we brought it all to life, designing and animating the visual flavour experience with energy and personality. The campaign resonated so strongly it led to additional follow-up campaigns in the years that followed. A joyful blend of craft, collaboration and creative bravery.