Back when they were still a startup called OurPath, Second Nature asked us to create an explainer film for their 6-week programme, designed to help people improve their health in a way that actually lasts. Even then, it was clear they weren’t just another wellness app. Their approach was science-based, achieveable and rooted in long-term habit change. Today they’ve grown into one of the UK’s leading NHS-backed weight-loss programmes.

We brought in our brilliantly talented friend and collaborator, Priya Mistry, whose illustration and animation added warmth, character and life to the story. The tone was intentionally friendly and life-affirming, reflecting Second Nature’s belief that food should be enjoyed, not just calorie-counted or feared.

What began as a small startup explainer now feels like an early chapter in the journey of a company making a genuine impact. And we’re proud to have been part of it.