ibLE is a pay-as-you-go virtual expert service, and they asked us to create a short, clear and characterful animation to explain how it all works. We developed the script, designed the visual style and brought it all to life through concise, text-led motion. The aim was to communicate quickly and efficiently without relying on voiceover.

With no narration, clarity was everything. We kept eveything sharp and minimal: short sentences, one idea at a time, a clean design and animation style. The result is a simple, characterful and engaging explainer that's easy to follow.

A deceptively simple project that packs a punch; made way back in 2018, it's still used by ibLE to this day so it's brought them a lot of value and has stood the test of time.