Since 2012, Parmenion have been leading the way in sustainable, ESG-friendly investments. Our mission was to shine a light on their range of ethical solutions and reassure clients that, in a world of virtue-signalling and greenwashing, Parmenion are the real deal.

Working closely with their team, we began by writing the script; the foundation for everything that followed. From there, we evolved the visual style we’d developed on previous campaigns, introducing mesmerising geometric forms and an origami money-butterfly as key motifs. 

The aim was to evoke symmetry, beauty, and balance - a visual reflection of Parmenion’s philosophy that ethical investing isn’t just about good financial returns, it’s about aligning money with values.