Contensis is an enterprise-level CMS by Zengenti. They commissioned us to create a promotional animation that would clearly communicate its strengths, but early on it became clear there wasn’t just one audience. They needed to speak differently to heads of business, developers and marketers - each with their own priorities.

So we produced three tailored versions from a shared narrative framework, each one adapted in tone, emphasis and rhythm to match its specific audience.

Contensis already had a well-established brand and in-house illustration style, which gave us a visual foundation. From there, we developed storyboards, designed additional illustrations in the same style, and brought everything to life through animation. We worked closely with the Zengenti team to structure the messaging into a clear, story-driven flow that showed off the product’s power without overwhelming the viewer.