We partnered once again with IMA to help bring this playful TV commercial to life for Connexin fibre broadband. It was built around a simple split-screen concept comparing Connexin to a sluggish standard provider. Two versions of the same boxer: one fast, sharp and unstoppable, the other struggling, sweaty and glitching under pressure.

IMA came to us with the idea and brief, and we handled the full post-production: editing, on-screen graphics, animated accents and sound design. We delivered the film ready for grade and broadcast, along with multiple cutdowns and social resizes.

A charming, characterful spot with a clear message, strong energy and great humour. It's the kind of live-action project we love bringing to life.