We teamed up with IMA to edit a social-first campaign for TIER (now Dott) highlighting the staggering fact that Londoners spend an average of 115 hours a year stuck in traffic. To bring that to life, TIER organised an installation in central London with a parked car as its focal point. They invited a lineup of high-profile influencers to collectively spend that full 115 hours inside the car - live, on display, for the public to witness.

IMA captured the footage, and we handled the full edit and motion graphics, shaping the narrative and energy of the piece to maximise impact across social platforms. A simple idea, executed boldly.