Each year, Bible Study Fellowship (BSF) launches a new global Bible study resource. We’ve had the privilege of collaborating with their internal design team to develop the creative direction and visual identity for many of these launches.

Every campaign begins as a conversation exploring tone, style and story until we land on something that captures the essence of the study. From there, we build out a complete motion and design system that’s rolled out across promo videos, digital assets, live event visuals and printed study guides.

The creative challenge is to create visuals that feel unified across platforms and that can be adapted for multiple languages and cultures. With so many deliverables, getting the core design and motion language right from the start is essential.

These campaigns are always a pleasure to work on.