Parmenion’s Advisory Models Pro makes it easier than ever for advisers to run their own model portfolios. It reduces admin, simplifies reporting, and streamlines the whole process significantly so they can focus on what really matters: their clients.

For us, the challenge was to visualise a product that’s all about process rather than a tangible “solution.” Instead of leaning on our usual vehicle-based metaphors, we focused on the adviser experience itself - smooth, stress-free, and seamless. The visuals blend literal moments, like gathering client consent or managing version control, with stylised UI interactions and data visualisations.

To frame the story, we introduced a subtle metaphor: a ball-balancing maze game. It captures the complexity and challenge of running model portfolios but is also strangely satisfying to watch. The result is a calm, confident piece that makes the abstract and technical feel clear, human, and beautifully simple.