The Better Buildings Partnership (BBP) is a collaboration of leading property owners working together to improve the sustainability of commercial buildings across the UK.

They approached us to create an animated piece for the “About” page on their website; something clean, concise and engaging that could also be used in presentations, social media, and on screens without audio. The challenge was to communicate who they are and why they exist in just 90 seconds, in a way that felt at home within their professional brand while adding a touch of warmth and character.

We developed a simple geometric visual language, using shapes as building blocks to tell BBP’s story. These shapes transform abstract concepts into clear visuals, and combine to form buildings, vehicles and people. We thought it was a fitting metaphor for BBP itself: a partnership where progress happens when the right pieces come together.

The final animation is clean, confident and playful; giving anyone curious about the organisation a clear, accessible introduction to who they are and what they do. It sits naturally within BBP’s brand's professional ecosystem while bringing a bit of personality to the space.