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CLIENT:

FAI

PROJECT TYPE:

Brand Campaign

YEAR:

2022

In 2022 we partnered with Belfast agency Landmark to create a high-energy squad announcement film for the Ireland Women’s National Football Team, celebrating their qualification for the UEFA Women’s EUROs and rallying support ahead of the tournament.


Time was really tight, so we took a bold approach: using mostly static illustrations but making them feel cinematic and alive through dynamic camera movement, rhythm and editorial precision. The result is a piece that's full of energy and momentum and one that we're really proud of.


The film was voiced by Tara Lynne O’Neill (from Derry Girls), adding unmistakable Irish heart and pride to the announcement.


This was one of those projects where the time constraints and pressure made the result even stronger.

Ireland WNT Squad Announcement

Cutdown Edit

Illustrations & Process

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