We partnered with IMA  to create a social campaign for Reebok. It was a fast-turnaround project with full creative freedom on execution. Given brand assets, a loose brief and some direction on tone, we developed the motion look and feel, drawing inspiration from retro photographic contact sheets and stop-motion frame energy to give the campaign a tactile, characterful edge.

A special shout-out goes to our very own Adam Dedman, who led design and animation almost single-handedly. The final output was extensive: 42 deliverables across multiple formats and aspect ratios, a true bread-and-butter example of the high-volume, high-craft campaign work we love to do.

Punchy and confidently on-brand, this one was a joy to make.