Parmenion’s Partnerships offering is all about flexibility. No two financial advice firms are the same, and they wanted a film that would bring that philosophy to life - dynamic, collaborative, and built entirely around the adviser’s needs.

We worked closely with the Parmenion team to write the script and develop a narrative that would take the viewer on a journey through their partnership options. Our aim was to build confidence and excitement, to show that Parmenion isn’t just a platform, but a creative partner ready to shape solutions together. The animation reflects that idea visually: movement that feels fluid, energetic, and full of possibility.

Affinity (see video below) represents Parmenion’s premium partnership. It's offered to high-achieving advisers who want to take their investment service to the next level. Translating that relationship into Parmenion’s visual world of landscapes and vehicles was a creative challenge, and the solution became one of our favourite metaphors yet: two hands, one adviser and one Parmenion, working together to design a boat that evolves, through teamwork and refinement, into a rocket that launches into the stratosphere.

Framed within the visuals of a Sudoku puzzle, every element ties back to the brand’s visual logic: shapes as data, structure as strategy, and motion as progress. A satisfying puzzle with a solvable outcome (seriously, The Sudoku is a solvable puzzle if you fancy giving it a go?).